Press room

EX.CO solidifies its position as the leading video platform for publishers with new GCPP certification

The fear persists that advertising alongside war-related content—or any content during a negative news cycle—associates the brand with that negative sentiment. But is this true? EX.CO co-founder & CEO Tom Pachys explores the validity of this fear.

Leading publisher video technology platform EX.CO shares key insights for publishers. Q&A with EX.CO co-founder & CEO Tom Pachys

The Local Media Consortium, a group focused on providing strategic partnerships for about 5,000 local media outlets, said it selected EX․CO as their preferred video technology platform.

EX.CO has been selected as a preferred video technology partner for the Local Media Consortium (LMC), an organization focused on providing strategic partnerships for more than 5,000 local media outlets across the U.S., Canada and Puerto Rico to deliver economic value.

La empresa de tecnología de vídeo EX.CO ha presentado un nuevo reproductor de vídeo vertical diseñado para dispositivos móviles y desktop.

EX.CO’s player has a first-of-its-kind, interactive, and intuitive UX inspired by the video experience on social platforms.

EX.CO's new product is designed to play video on publishers’ websites, with the aim of monetising their content in mobile environments.

EX.CO today launched a new vertical video player that is fully optimised for immersive mobile web viewing and also includes a version optimised for desktop.

EX.CO a lancé aujourd'hui son nouveau lecteur de vidéos verticales entièrement optimisé pour des expériences de visionnage immersives sur le Web mobile, et comprend également une version optimisée pour l'utilisation sur un ordinateur de bureau.

EX.CO ha lanzado hoy su nuevo reproductor de vídeo vertical, totalmente optimizado para una experiencia de visualización web móvil envolvente, y que también incluye una versión optimizada para el consumo en ordenadores de sobremesa.

EX.CO launched its new vertical video player that is fully optimized for immersive mobile web viewing experiences, and also includes a version optimized for desktop consumption.

In this week's Digiday Media Briefing, Kayleigh Barber reports that referral traffic from Google Search and Discover are on the decline for some publishers. EX.CO's co-founder and CEO Tom Pachys shares his view on the matter.

La tecnología de vídeo con IA incorpora todas las funciones avanzadas de gestión de vídeo que los publishers necesitan para dirigir toda su estrategia de vídeo online.

Key insights from Press Gazette publisher events in New York and London, including a discussion about publisher revenue strategies led by EX.CO's Co-Founder and CMO, Shachar Orren.

EX.CO's Co-Founder and CMO, Shachar Orren, discusses vertical video for the web

On this week's episode of The Rebooting Show podcast, Brian Morrissey interviews EX․CO's co-founder and CEO, Tom Pachys, who talks about the opportunity video presents for publishers, the challenges associated with creating video content, UGC, and more.

EX.CO's Co-Founder and CMO, Shachar Orren, comments on some of the latest content marketing and content monetization trends impacting the digital marketplace

EX.CO's CEO Tom Pachys discusses the future of publisher in the world of generative AI

The award-winning, AI video technology now features all advanced video management capabilities publishers need to run their entire online video strategy

How BoardingArea CEO Randy Peterson learned to love video advertising via EX․CO

EX.CO has been shortlisted for the Best Publisher Platform category in the 2023 Digiday Media Awards

MSN named EX.CO one of the 15 leading video monetization solutions in 2023

EX.CO's CEO Tom Pachys discusses the critical differences between a tech partner and a broker, and how understanding these distinctions can make or break your business.

EX.CO's GM, EMEA Marc Thomas discusses how ad tech's shift towards privacy is impacting programmatic, the resurgence of context and integration of AI, and more.

EX.CO's new technology leverages AI-based algorithms to find the most contextually relevant video for each article as well as the highest-yielding feed for a webpage.

EX․CO announced its new capabilities to support AI-driven recommendations and premium video libraries for publishers.

EX․CO co-founder and CEO speaks exclusively with AdMonsters about the company's newly launched AI-driven recommendation technology for publishers.

EX․CO wins Best Digital Video Monetization Program in the 2023 Digiday Video & TV Awards

EX.CO is nominated for Best Digital Video Monetization Program at the 2023 Digiday Video & TV Awards

EX.CO ha anunciado una nueva asociación con ID5, el proveedor de identidades líder en el mercado de la publicidad digital, para proporcionar a sus socios publicitarios una solución que cumple con la privacidad para la orientación de la identidad.

Video technology platform EX.CO is partnering with ID5 to provide advertisers with a privacy compliant tool for identity targeting.

EX.CO has partnered with identity provider ID5 to provide its advertising partners with a privacy-compliant solution for identity targeting.

Travel site network BoardingArea describes how they earned a significant revenue boost, thanks to EX.CO.

EX.CO announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership with EX.CO.

EX.CO has been named one of the hottest martech companies of the year by Business Insider alongside other heavyweights like Klaviyo, Action IQ, Braze, and more.

This byline by EX.CO VP of Strategic Partnerships Johanna Bergqvist explores the balance between driving ad revenue and maintaining a positive user experience.

What’s the key to successfully leveraging e-commerce to grow your publishing brand? The AOP UK chats with five experts to get their top tips for integrating e-commerce into your revenue portfolio.

Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment and further penetration into the UK market and EMEA at large.

EX.CO co-founder and CMO, Shachar Orren, was honored by AdMonsters and AdExchanger as one of the Top Women in Media & Ad Tech.

In honor of Pride Month, EX.CO has donated to three non-profit organizations around the world where their offices are located.

EX.CO today released its latest ebook, "The Science of Video Viewability and Beyond: A Publisher's Guide to Maximizing Ad Revenue."

EX.CO ha anunciado hoy la finalización en la adquisición de Bibblio, empresa de tecnología de aprendizaje automático ( Machine learning) con capacidades de recomendaciones basadas en IA.

EX.CO has completed its acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.

EX.CO has announced that it has appointed Maya Szutan-Azoulay as its new COO. Szutan-Azoulay will lead EX.CO’s operations and corporate development, promote global expansion, M&A opportunities, and the success of EX.CO’s customer base.

Jewelry retailer ALEX AND ANI doubled their revenue by leveraging EX.CO to create personalized communications, such as gift guides, for website visitors.

Our head of strategic business development, Will Hathaway, spoke with AdMonsters about publisher monetization strategies.

AdMonsters sat down with Johanna Bergqvist, VP of Strategic Partnerships at EX.CO to recap a recent panel about user experience.

Efrat Zohar Reisman will lead the global human resources activity of EX.CO, the world's leading platform for interactive experiences in digital assets.

EX.CO partnered with Media Fight Night, offering pro bono access to its interaction-driving website technology to power increased charity donations & engagement during this year's boxing fundraiser.

Recently appointed Co-Founder at EX.CO, Shachar describes her nine year journey at the company, including EX.CO's rebrand in November 2019.

Merca2.0 interviews EX.CO's Head of Latam, Juan Carlos Valdes on how publishers can enhance the user experience on their digital platforms.

EX.CO has expanded access to its interaction-driving digital solutions for publishers, brands & agencies in Latin America, hiring industry veteran Juan Carlos Valdés to support EX.CO's partners in the region.

CMO of EX.CO, Shachar Orren will lead the company alongside Founder, Tom Pachys, focusing on global marketing and strategic initiatives.

EX.CO's CMO, Shachar Orren with serve alongside Founder, Tom Pachys to focus on global marketing and strategic efforts.

EX.CO is excited to be announced as a nominee in the "Best Monetization Platform for Publishers" category at this year's Digiday Technology Awards.

Hacker Noon recently recognized EX.CO as one of the top Digital Marketing Startups in New York City.

EX.CO's founder and CEO, Tom Pachys, is featured in leading Israeli news publication, Makor Rishon discussing everything from what his first job was to how he stays inspired.

The community based gaming and micro-esports publisher signed an exclusive deal to use EX.CO's leading technology across its site to highlight reader-created video content

EX.CO is excited to be recognized as a finalist in the category for "Best Use of Content involving Artificial Intelligence/Machine Learning" at this year's Content Marketing Awards.

Gain advice and insight from leaders at EX.CO and VICE on first-party data collection strategies. Learn why now is the time to adopt third-party data replacements.

A growing number of publishers are trying to help solve their first-party data problems by literally asking as many questions as possible. "Publishers knew this was a need for years, but they didn't always have what they needed to act on it," said Shachar Orren, the CMO at EX.CO, a vendor with a range of interactive solutions that help publishers collect first-party data, among other goals..

In this week's round up of agency news, people on the move and brand buzz, Campaign US shares the news that EX.CO has acquired video technology company, Cedato.

EX.CO has acquired video technology, Cedato. This is the first acquisition for EX.CO who helps publishers & businesses drive results through engaging content experiences.

Global content technology company, EX.CO, has acquired leading video technology company, Cedato.

Cedato will become part of EX.CO's offering, providing global publishers a robust AI engine to enhance yield optimization, while improving page performance according to latest web vitals standards.

EX.CO (formerly Playbuzz) acquires video development start-up Cedato and employs 12 people.

EX.CO is announcing its very first acquisition — it’s buying Cedato, a video monetization startup founded in 2015.

EX.CO's CMO, Shachar Orren and other marketing professionals give their advice on how to balance providing consistent content, without overwhelming your audience as consumers have been spending far more time glued to their screens due to the pandemic.

Despite the Corona crisis, and perhaps precisely because of it, a couple EX.CO employees decided that this year was a turning point in their lives - they chose to fulfill a dream and immigrate to Israel.

EX.CO's Chief Marketing Officer, Shachar Orren and other tech veterans share their thoughts on why the app, Clubhouse has been so successful.

Bringing the focus onto women in the tech industry, EX.CO's Elior Zipor tells People and Computers about why she broke into the industry and how she feels about discrimination within it.

EX.CO’s Head of HR, Daniel Pichoto, explains to CTech how the content technology company kept its employees safe and sane during the pandemic.

Shachar Orren CMO at EX.CO writes about how our marketing content needs to be unique, emotional, and most importantly authentic in 2021.

EX.CO (formerly Playbuzz) has expanded the role of Ofer Polivoda to manage partnerships and business development of the content platform in Israel and international markets.

Matt Trotta , GM of North America at EX.CO states that when publishers are looking to add video or content units, the primary metric that comes into play is usually revenue. And in fairness, it’s a crucial, not-to-be-overlooked benefit of having a content unit. But, there is no chicken-and-egg scenario between content and revenue.

EX.CO was featured on the Startup Pill’s top picks for the best Marketing startups. Shortlisted startups are known for taking a variety of approaches to innovating inside the marketing industry and around the world.

To help publishers be nimble and adapt their approach based on this highly unpredictable quarter — and year — Vice President of Strategic Partnerships at EX.CO, Johanna Bergqvist, spoke to Matt Clark, vice president of partnerships at Beeswax, about demand trends and what publishers should be considering to continue the momentum this quarter.

The Experience Company, a leading global content technology, today announced strategic partnerships with Refinery29, Salon.com and Bauer Media USA who are joining the list of premium publishers using the Channels by EX.CO video and mobile-first monetizable content solution.

EX.CO has been nominated as an official finalist for The Drum's Content Awards under the "Best Use Of A Content Marketing Platform" category for the All In One Place campaign with SKY TV. The Drum Awards for Content honour the best content-driven campaigns and the people behind them, recognising work that cuts through the noise to resonate with customers..

EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. The new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions.

EX.CO to announce The Digital Journalist of the Year award winner and power an interactive content experience to enhance engagement at this year's virtual Digital Publishing Awards.

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations.

Catch Femmerevamp’s interview with Shachar Orren - Chief Marketing Officer at Disney-backed content marketing technology, EX.CO. Shachar oversees the company’s global marketing & communications and North America enterprise sales operations, working with the company’s largest brand partners.

Shachar Orren, Chief Marketing Officer at EX.CO, advises that any communications needs to be “authentic and not opportunistic.”

When asked about the benefits of editorial and commercial content creation, CMO of EX.CO, Shachar Orren states that, "The way society consumes content has changed. Neuroscience points to interactive content is shown to awaken the brain and result in increased content memorability."

Shachar Orren, CMO at EX.CO advises marketers to stay flexible with their marketing strategies in today’s ever-changing market to stay relevant.

Matt Trotta, General Manager of North America at EX.CO, told Built In that advertising prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.

EX.CO and IRIS.TV partner as part of IRIS.TV's Contextual Video Marketplace. Together, both entities are collaborating to build an eco-system that guarantees ad relevance, brand safety and increases demand for publishers' video content.

Gain first-hand knowledge and respect from your customers during the COVID-19 pandemic by asking them directly what are their needs and wants. Check out Shachar Orren, CMO of EX.CO's full advice in this Toolbox.

As part of Digiday's Publisher Partner Coalition, learn how EX.CO is supporting publishers by maintaining our revenue guarantees.

Authenticity is key for marketers to drive engagement during the COVID-19 pandemic. Check out CMO of EX.CO, Shachar Orren's advice in this Toolbox article.

CMO of EX.CO, Shachar Orren, highlighted opportunities for marketers to personalize at scale by matching products with customers based on their inputs.

How digital will shake out for eCommerce and brick-and-mortar shopping next year? CMO of EX.CO, Shachar Orren, shared her retail predictions in DMN's "Under the Tree for 2020" series.

DMN's annual tradition kicks off with CX solutions and strategies marketers will be unwrapping in the new year. CMO of EX.CO, Shachar Orren, shared her CX predictions in DMN's "Under the Tree for 2020" series.

The company, under a new name, unveils premium version of its popular technology, empowering all businesses to create their best performing content

Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as EX.CO.

Another startup moving from .com to .co Following in the footsteps of Supply.co, Playbuzz a company that helps publishers add tools to their articles like polls is rebranding to EX.CO.

The Playbuzz platform was recognized by the Digiday Tech awards for the collaboration with The Ad Council, using interactive experiences to match young girls with a potential STEM career.

Fireside chat between Shaul Olmert, Playbuzz CO-Founder and CEO, and Mark Thompson, NYT President and CEO, discussing changes in the media landscape.

Online video game Fortnite's live performances and Netflix's new ventures indicate that younger audiences' expectations of content are changing.

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences.

Playbuzz's Chief Storyteller, Shachar Orren, shares about interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences.

The "She Can STEM" campaign engaged over 40,000 girls with a quiz designed to match their potential STEM career based on their social media habits.

Shachar Orren, Chief Storyteller at Playbuzz, joins Barbara Kahn and Keith Niedermeier on Marketing Matters.

Managing Director of Europe at Playbuzz, Daniel Fisher, chats with Nick Palmer,Head of Content Strategy at MediaCom Beyond Advertising EMEA.

Playbuzz is named as a finalist to win 'Best Brand Platform' in the 2018 Digiday Awards.

Playbuzz is listed as one of the Top Four Tools for Crafting Interactive Content in 2018

Shachar Orren, Chief Storyteller of Playbuzz talks about the benefits of interactive editorial and commercial content.

Shachar Orren, Chief Storyteller of Playbuzz chats about prioritising the audience UX alongside other Content Marketing world speakers.

Shaul Olmert, Co-founder of Playbuzz, talks about his transition from the corporate world to entrepreneuship.

Playbuzz is one of the prominent partners powering the Ad Council's latest cause to promote girls in STEM.

Matt Trotta, GM, North America of Playbuzz shares insight to understanding the true definition of ‘success’ for marketing technology platforms in this space

Playbuzz Co-Founder & CEO Shaul Olmert speaks on how interactive digital branded content is a solution which provides immersive experiences to consumers who want to feel like part of the content consumption experience.

Yael Shafrir, VP of International Partnerships, talks about what's up next for newsrooms, including a better understanding of the commercials business.

Playbuzz announced the appointment of BuzzFeed’s senior vice president of agency strategy Matt Trotta as Playbuzz’s new general manager of North America. Trotta will oversee the publishing and brand side solutions offered by the company.

Matt Trotta is jumping from one buzz to another: The former BuzzFeed senior VP of agency strategy has joined interactive-content startup Playbuzz as GM of North America.

Playbuzz CEO Shaul Olmert tells Marketing Media Money how advertisers and content producers can maintain people’s attention span.

Shaul Olmert, CEO and Co-Founder of Playbuzz, shares why content must be interactive and aligned with modern consumption habits.

Shachar Orren, Chief Storytelling Officer at Playbuzz, speaks about predictions and expectations for Cannes Lions 2018.

Yael Shafrir, VP of International Partnerships for Playbuzz talks about how interactivity leads to paradise.

Shachar Orren, Chief Storyteller, talks about GDPR, personalisation, interactive storytelling and so much more in this video interview.

Mor Sidi, Playbuzz’s Director of Growth, sheds insight on how strict regulations will impact their ad revenue and site UX, but ATF video — when done well — can be the catalyst to monetization success and enhanced reader loyalty.

Managing Director of Europe at Playbuzz, Daniel Fisher, writes on why and how CPE campaigns bridge a gap that other buying models are lacking.

Chief Storyteller of Playbuzz, Shachar Orren, comments on the dangerous rhetoric occurring in the US around free press, and how we can put an end to it.

Shachar Orren, Chief Storyteller of Playbuzz, speaks on the importance of creating content that is engagement based.

Shaul Olmert, CEO & Co-Founder, weighs in on whats GDPR means for the future of marketing, and his hopes for how the industry will embrace the new regulations.

Inc. names Playbuzz as one of the 70 Israeli Startups You Need to Follow

Yael Shafrir, VP of International Partnerships of Playbuzz, touches on the problem of Facebook's reputation,

Daniel Fisher, Managing Director (Europe) of Playbuzz, speaks about how To better understand the impact of the study and how disruptive forces, including brand safety and fake news, affect branded story-telling.

Playbuzz's Chief Storyteller, Shachar Orren, share's tips on capturing readers' attention spans in order to drive audience enagagement.

Shaul Olmert, Co-Founder and CEO of Playbuzz talks about how it's time for publishers to rebuild their business based on the genuine traits that made them successful.

Playbuzz is ranked #22 on Calcalist’s 2018 List of 50 Most Promising Israeli-born Startups

Yael Shafrir, YP if International Partnerships of Playbuzz, highlights the importance of quality and interactive content when fighting fake news

Idan Shchori, VP of Global Monetization at Playbuzz, spoke to MarTech with insight on the immense opportunities for marketers to monetize their content.

Shachar Orren, Chief Storyteller at Playbuzz, discusses's Facebook's "Measure What Matters" initiative, and why the platform needs to make engagement a priority.

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Shachar Orren, Chief Storyteller at Playbuzz, discusses why Facebook's "Measure What Matters" initiative, and why the platform needs to make engagement key.

Neal Sinno, GM and VP Operations, at Playbuzz speaks about how app-marketers and mobile advertising platforms should make better use of Video Monetization and news streaming technologies.

Yael Shafrir, VP of International Partnerships, debunks the myths about millennial audiences and offers actionable tips on harnessing fleeting attention spans.

Shaul Olmert, Co-Founder & CEO of Playbuzz, shares why publishers must not let their content's quality suffer for the sake of meeting outdated KPI's.

Mor Sidi, Director of Growth at Playbuzz, explains what he thinks publishers should be doing to stay ahead of Google Chrome's newly-implemented ad blocker

Managing Director of Europe, Daniel Fisher, explains why he believes Google Chrome's ad-blocker will have a positive impact on the ad industry.

Co-Founder and CEO of Playbuzz, Shaul Olmert, weighs in on why publishers must stop relying on Facebook and start seeking out new ways to drive sustainable content strategies.

Chief Storyteller of Playbuzz, Shachar Orren, speaks about what's happening in the industry right now, and how Playbuzz is achieving storytelling greatness.

Interactive content company Playbuzz Ltd. announced Wednesday that GroupM’s chief global digital officer, Rob Norman is joining its board of directors.

Interview with Rob Norman as he joins interactive storytelling platform Playbuzz as a director this year.

Rob Norman, retired chief digital officer at WPP’s GroupM, announced he’s joining the board of Playbuzz, which creates interactive story elements for publishers and brands.

Rob Norman speaks about joining Playbuzz's board of directors, as well as the company's offering for publishers.

Group M senior advisor Rob Norman has joined the board of directors of storytelling platform Playbuzz.

GroupM's Rob Norman is announcing he will serve as a board director for Disney-funded start-up Playbuzz.

Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute and monetise interactive stories that drive audience engagement,” has signed up former GroupM digital supremo Rob Norman as a director.

Rob Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide.

Interactive storytelling platform Playbuzz released an end-of-year study that found that though the effectiveness of interactive elements and videos are “unquestionable,” it’s important to balance them with non-interactive elements.

Neal Sinno, GM, North America, at Playbuzz a Disney-backed storytelling platform, talked with Publishing Insider about digital media in the new year.