Why Engagement Is Redefining How We Measure Success

With the average time spent on a piece of digital content standing at a painful 8 seconds, publishers and brands are faced with a great challenge: keep readers hooked, or they won’t hesitate to move on.

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Interactive Content and the Future of Live TV

Online video game Fortnite’s live performances and Netflix’s new ventures indicate that younger audiences’ expectations of content are changing: They don’t want to just watch, they want to experience—to participate.

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It’s time to address some misconceptions about video

Negotiating your way through the world of content monetization means not taking things at face value anymore. As the industry continues to evolve, the rulebook changes all the time.

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Long-Form Isn’t Dead: Here’s Why

Why is a format from hundreds of years ago still being used by many of today’s publishers, and where’s the medium that falls between the old and the new?

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Introducing Templates: Better Content In A Fraction Of The Time

Our newest solution not only eliminates this initial uncertainty of how to get started, but also educates users on the many capabilities of the platform, AND manages to expedite and simplify the creation process altogether.

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Beat Readers’ FOMO Attention Spans With These 5 Expert Tips

We live in an era of democratized storytelling. Amateur Instagram photographers can take pictures like the pros and Snapchat storytellers can gain major followings. But there is no substitute for in-depth research and thorough coverage on hard news that might require more than just a pop of text.

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