Matt Trotta, General Manager at EX.CO, on why our revenue guarantees aren’t going anywhere, even as many in the industry start walking back terms.
With the average time spent on a piece of digital content standing at a painful 8 seconds, publishers and brands are faced with a great challenge: keep readers hooked, or they won’t hesitate to move on.
Negotiating your way through the world of content monetization means not taking things at face value anymore. As the industry continues to evolve, the rulebook changes all the time.
Our newest solution not only eliminates this initial uncertainty of how to get started, but also educates users on the many capabilities of the platform, AND manages to expedite and simplify the creation process altogether.
We live in an era of democratized storytelling. Amateur Instagram photographers can take pictures like the pros and Snapchat storytellers can gain major followings. But there is no substitute for in-depth research and thorough coverage on hard news that might require more than just a pop of text.