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Audience Segmentation

Why Does Audience Segmentation Matter (for Publishers)?

by Marc Thomas
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Marc Thomas

By Marc Thomas

Marc Thomas is General Manager, EMEA at EX.CO, the world’s leading content experience platform, where he is responsible for managing the company’s sales and operations across the EMEA region. Previously, Marc served as the Managing Director of Northern Europe, Israel, and Channel Partnerships at Taboola for more than seven years. Prior to Taboola, Marc oversaw new business opportunities in the retail space at Criteo. He has nearly two decades of experience working with Sales, Business Development, and Account Management teams. Marc holds a BA in Management from Buckinghamshire New University.