August 03, 2023
Learn what 100% video coverage means and why it's so important for digital publishers to achieve. In the ever-evolving digital landscape, video content has become an unmatched force. Users are consuming it more than any other media, and advertisers are spending increasing budgets on video ads, year over year. But despite its evident value, namely the enhanced user engagement, ad revenue, and...
July 13, 2023
Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect. Last year, the IAB Tech Lab announced proposed changes to its Ad Formats Guidelines for Digital Video and CTV. The guidelines were officially published in September of 2022 which kicked off a workstream for OpenRTB (the communication protocol that enables real-time bidding) to support the new...
July 05, 2023
The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...
May 09, 2023
Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...
April 11, 2023
Why is dwell time so important when it comes to video? "Dwell time" is one of those digital marketing terms that seems self-explanatory, but actually has a very precise meaning. And fully grasping that precise meaning is important, because "dwell time" is one of the most crucial metrics there is when it comes to visibility in search rankings. So: let's...
March 27, 2023
Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.
March 23, 2023
Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.
March 15, 2023
What do you think of Google's Core Web Vitals? Let's talk about everything you need to know as a publisher. Google's updated page performance standards called Core Web Vitals launched in the summer of 2021. Here's what publishers and businesses need to know about taking action to protect your page and search rankings. Google's standards are designed to measure how readers experience a webpage....
March 08, 2023
Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...
