August 01, 2022
Not selling enough inventory? Find out how to drive sales on your e-commerce site by listening to what your customers actually want. Not selling enough inventory? You’re not alone.
July 12, 2022
Learn the differences between zero-party data and first-party data, why zero-party data is so important, and how e-commerce companies can collect it. Do you have a corner market that you go to every day? Does the owner of that market know, because you’ve been going there for weeks/months/years, that your dog’s name is Hobo, that your favorite color is green, that you want to buy a candy bar but are on a diet and that you are going to buy a...
June 27, 2022
This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”
June 22, 2022
Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...
June 14, 2022
This article takes a deep dive into what Average Order Value (AOV) means for e-commerce businesses and why it's so important. Imagine you’re at your favorite store. Let’s say it’s a pet store. Your beloved dog is out of dog food. So, on your lunch break, you’ve run over to pick up that specialty brand the store carries. You walk in and make a beeline for the dog food aisle. On your way, an elaborately fun display of...
May 12, 2022
Learn how to take your content marketing efforts to the next level with unique, interactive content for your blog. So, you’ve written a blog post. Will anyone read it? I know. That’s the million dollar question! You umm and ahh for hours over the content, the style, and the keywords. You put in the research, you unleash your best ideas, and then…. The wait. The uncertainty. Will this be the post that goes...
April 26, 2022
Learn top ways to prepare your e-commerce store for success during the upcoming gift-giving holidays: Mother's Day, Father's Day & graduation season. Although pandemic restrictions have eased in many parts of the world, most consumers are still making online purchases, as COVID-19 reshaped buying behavior permanently. In fact, eMarketer predicts that worldwide e-commerce sales will surpass $7 trillion by 2025, and according to a March 2022...
April 19, 2022
Here are a few ways to appeal to your target audience and connect with each of your website visitors at every stage of the customer journey. Heading towards a post-pandemic future that will likely be shaped by things like NFTs and the metaverse, e-commerce is more prevalent and crucial to businesses than ever before. Regardless of whether or not you’re a brand, an Etsy shop owner, a Shopify business, or anyone in between, generating...
April 12, 2022
EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. We are thrilled to share that EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.
