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Real Engagement? Priceless! How Mastercard Utilized Interactive Content to Ease Clients’ Minds on Global Travel Fees

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Increase product usage

Results by numbers


Conversion Rate

1:30 Min +

Active Dwell Time


Click-Through Rate (CTR)

The Challenge

Mastercard, a leading global payments & technology company, reached out to EX.CO looking for innovative ways to increase existing customers’ usage of credit cards while traveling abroad, upon learning that low usage often stems from concerns around unknown exchange rates. Mastercard wanted to educate readers regarding the advantages of using its cards across the globe, as well as promote a unique campaign that offered customers a surprise refund on all travel expenses.

The Solution

In collaboration with media agency CARAT, EX.CO created an interactive item, tailored around Mastercard’s campaign messaging, that challenged readers to test their travel expertise level. Within, readers were asked a series of questions in order to learn valuable insights about their travel habits, such as: “Where do you keep your money while traveling?” The item also encouraged them to enter the contest.

The content piece was then distributed to premium publishers within the EX.CO network, carefully selected to reach the campaign’s target audience.

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