We are the
experience company

Our story

EX.CO (formerly known as Playbuzz) is a tech platform used by businesses and publishers worldwide to turn their content into an engaging experience. Founded in 2012, our belief has always been that content should make an impact and deliver results.

The EX.CO Platform enables partners to create their best performing content that engages audiences, generates leads and provides meaningful insights about their audience for targeting and segmentation.

EX.CO Channels is a video unit for publishers that serves as a second screen experience on every page of the publisher’s website, featuring custom created or dynamically generated content.

Speaking from experience

"EX.CO helps MARCA bring our news to life. They improve the interaction with our users and provide color to our stories. Modern, connected and attractive - together."

Fran Villalobos, Editorial Manager, Marca

“Leveraging EX.CO’s Video Channels and content platform we were able to meaningfully increase engagement and revenue without changing our current behaviors or requiring additional resources. Through our partnership we were also able to drive unique revenue streams, helping to grow the business in new ways.”

Nathan Collier, VP, Audience Acquisition & Development, CBS

“Through our partnership with EX.CO, we were able to use their technology to engage the She Can STEM campaign audience (girls ages 11-15) with interactive content that communicated the message in a meaningful, inspiring and empowering way. The activation resulted in above average engagement and provided us with valuable data for user segmentation and conversion.”

Ellyn Fisher, SVP, Marketing & Communications,
Ad Council

“Sky News always looks for bold ways of telling stories, and EX.CO offers us the ability to do that with interactive and engaging formats that help elevate our award winning journalism.”

Ronan Hughes, Output Editor, Sky News

"EX.CO's interactive tools helped us to communicate complex messaging and create a meaningful dialogue with our target audience in a way that helped gain parent's trust paramount to any baby product company. Through these relationships, we successfully drove much higher conversion rates than we expected."

Sivan Tzur, Digital Marketing Manager, Nestle Nutrition

"Our loans campaign with EX.CO worked amazingly well, and resulted in thousands of visits to our website, 20% of which became leads. This is the strongest performance we've seen out of all the media tools we used in this campaign, with the best conversion rate."

Galit Harel, Head of Digital Marketing, Max by Leumi Card

"Getting employees engaged is increasingly difficult; they are bombarded with emails and never have a second to spare. Using EX.CO’s interactive tools, we were able to interact with thousands of employees around the globe and educate them about the latest offering from Amdocs Media."

Ronen David, Marketing Lead, Amdocs

"A super-friendly platform that allows anyone to create content with ease and fun - and tell a story through it. The variety of tools that EX.CO provides - from a large stock of videos and images, through a remarkably simple video creation interface, to user engaging templates such as personality quizzes and surveys - help us as a company to deliver richer, more entertaining and eye-catching content. In the travel world, where inspiration plays a significant role, it is a winning digital platform."

Liad Landau, Content Manager, ELAL

"We work hard to embrace and adopt new technologies, but only when it adds real value to our audience. It was challenging to find tools that deliver the right experience to our students. EX.CO is the best platform around to seamlessly engage our audience with content that captures their attention and encourages interaction. It’s not something you currently see on other university sites, but I’m sure many of them will follow."

Asaf Wolff, Senior Vice President for Enrollment, University of the People

Our numbers

50K

Items

Created per month

250M

Engagements

Powered by EX.CO per month

20K

Publishers & businesses

Engage their audience with EX.CO

40+

Languages

EX.CO content was created in

Come say hi

NYC

New York, NY, USA

49 W 23rd St., 6th Floor, New York, NY, 10010

TEL AVIV

TEL AVIV,
ISRAEL

5 Aluf Kalman Magen St., Building A, 1st Floor, Tel Aviv, Israel, 6107075

LONDON

London, UK

7th Floor, Imperial House, 15-19 Kingsway, London WC2B 6UN

LVIV

Lviv, Ukraine

7D Naukova Street Lviv, Ukraine

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