EX.CO Privacy Policy

EX.CO Privacy Policy  
Policy last updated: October 2025  
EX.CO Technologies Ltd. (“we, “ us, “ Company”) prepared this Privacy Policy to explain  
to its Customers, Website Visitors and End Users (as defined below, and collectively,  
you”) how and why it collects Personal Data when you are using the online advertising  
other site owned by us and which refers to this policy (collectively “Websites”; and  
together with the Platform – the “Services”). This Privacy Policy together with the cookie  
policies referred to below, and any other document referred to herein, constitutes an  
integral part of EX.CO’s Terms and Playbuzz’s Terms, all of which are incorporated herein  
by reference.  
Our Websites may link to third-party sites which are not governed by this Privacy Policy,  
please be aware that we are not responsible for the privacy practices or the content of  
other sites. We encourage you to read the privacy statements provided by other sites as  
well. If you do not agree to this policy, please discontinue, and avoid using our Services.  
You have the right to cease using the Services at any time, pursuant to this Privacy Policy  
and our Terms. You are not legally required to provide us with any Personal Data, but  
without it we may not be able to provide you with the best experience or full functionality  
of our Services.  
If you have a visual disability, you may be able to use a screen reader or other text-to-  
speech or text-to-Braille tool to review the contents of this Privacy Policy.  
From whom do we collect personal data  
This Privacy Policy applies to Company’s collection, use, and disclosure of the Personal  
Data of the following categories of individuals:  
Website Visitors: individuals who visit our Websites and who may volunteer certain  
contact data (such as their email address) to receive communications from Company.  
Customers: those who register on their own or on behalf of an entity or organization to  
use any product(s) or service(s) within Company’s Platform, including administrators of a  
Company account.  
End Users: individuals who visit our Customers’ websites and whose Personal Data we  
process (on behalf of our Customers) in order to provide the Services to our Customers  
pursuant to our agreements with them.  
Types of data collected and purposes  
Depending on your interaction with us, we may collect two types of data from you:  
Non-Personal Data” meaning aggregated, non-personal non-identifiable data, which  
may be made available or gathered via your access to and use of the Platform. We are not  
aware of the identity of the user from which the Non-Personal Data is collected. Such  
Non-Personal Data may include aggregated usage information and technical information  
transmitted by your device, such as browser version, operating system type and version,  
mobile network information, device settings, and software data. We may maintain and  
use such information in deidentified form and will not to attempt to reidentify the  
information, unless needed for the purpose of determining whether its deidentification  
processes satisfy the requirements of applicable law.  
Personal Data” (as defined under the GDPR) or “Personal Information” (as defined  
under various US Privacy Laws) meaning data that identifies an individual or may, with  
reasonable e\ort, be used to identify an individual.  
For the avoidance of doubt, any Non-Personal Data connected or linked to any Personal  
Data shall be deemed as Personal Data as long as such connection or linkage exists.  
We do not knowingly collect or process any Personal Data constituting or revealing racial  
or ethnic origin, political opinions, religious or philosophical beliefs, or trade union  
membership, genetic data, biometric data, data concerning a person’s health,  
government identifiers, precise geolocation or data concerning a person’s sex life or  
sexual orientation (“Special Categories of Personal Data”).  
The table below details the types of Personal Data we collect, the methods and purpose  
of such collection, and our lawful basis for processing such Personal Data (where the  
GDPR applies):  
METHODS  
PURPOSE  
AND  
DATA TYPE  
LAWFUL BASIS  
Contact Information  
We  
process  
Contact  
We  
process  
Contact  
Information to provide you  
with opportunities and to  
allow you to receive email  
communications from us.  
Information subject to  
your consent. Further  
We ask for and collect  
our Customers, contact  
data (such as name and  
email address) as well as  
our Website Visitors and  
processing  
may  
be  
subject to our legitimate  
interest, for example for  
internal documentation  
We may also ask you to  
End  
details  
Users’  
when  
contact  
they  
submit  
such  
Personal  
and  
service purposes. We  
may also process  
Contact Information for  
the purpose of  
improvement  
of  
Data if you choose to use  
interactive features of the  
submit web forms on our  
Website  
(“Contact  
Services,  
including  
Information”).  
participation in surveys,  
requesting  
support,  
customer  
otherwise  
performing our contract  
with the data subject  
or  
communicating with us.  
whose  
data  
is  
We  
will  
send  
such  
in  
with  
processed.  
communications  
accordance  
applicable law.  
Log Files  
We process Log Files to  
understand how visitors  
use Company Websites,  
as well as to measure the  
Where we collect Log  
Files for analytic,  
operational and security  
purposes, we process  
Just as when you visit  
and interact with most  
websites and services  
METHODS  
PURPOSE  
AND  
DATA TYPE  
LAWFUL BASIS  
delivered  
via  
the  
e\ectiveness  
of  
our  
your data based on (a)  
Internet, we may gather  
certain information from  
our Customers, Website  
Visitors and End Users  
and store it in log files.  
This information may  
include but is not limited  
to Internet Protocol (IP)  
features and content. We  
further use this data to  
track conversions from  
ads and understand the  
your  
such data is obtained  
through the use of  
tracking technologies (as  
described below), or (b)  
our legitimate interest.  
Our legitimate interest is  
providing you with our  
consent,  
where  
e\ectiveness  
of  
our  
promotional campaigns,  
and remarket to people  
who have taken some  
action on the website.  
addresses,  
system  
Services,  
providing  
configuration  
information, URLs of  
monetization services to  
our Customers, and the  
In addition, data related to  
our Websites helps us to  
referring  
locale  
pages,  
and  
and  
language  
performance  
analytics, security and  
fraud detection, and  
campaign reporting.  
of  
better  
understand  
our  
our  
business,  
operations,  
improve,  
analyze  
maintain,  
design, and  
preferences.  
This  
also  
includes  
technical  
certain  
Personal Data that is  
recorded when you use  
develop the Services and  
new products, conduct  
statistical  
analysis  
our  
Services.  
This  
purposes, to test and  
improve our o\ers, and  
decide how to improve the  
Services based on the  
results obtained from this  
processing.  
information may include  
but is not limited to WiFi  
information,  
system  
information,  
configuration  
information, and other  
information about tra\ic  
to and from our or our  
Customers’  
(“Log Files”)  
operating  
and device  
system  
In addition, we use Log  
Files data for operational,  
website  
functionality,  
security, fraud prevention,  
and debugging purposes,  
and to resolve technical  
problems.  
websites.  
Data collected from End  
Users will also be used as  
part of, and for the  
purpose of, providing our  
Services to Customers,  
who serve as the initial  
Data  
Controllers  
(or  
Businesses, as defined  
METHODS  
PURPOSE  
AND  
DATA TYPE  
Cookies  
LAWFUL BASIS  
under various US Privacy  
Laws).  
and  
Other  
We process such data  
through our third-party  
Where we collect such  
Tracking Technologies  
data  
for  
analytics  
cookies  
technologies for analytics.  
and  
tracking  
purposes, we process  
the data based on your  
consent, which we will  
We may use cookies and  
other  
information-  
gathering technologies  
to collect information  
from Website Visitors.  
obtain  
cookie  
consent  
through  
notice  
management.  
may withdraw  
our  
and  
You  
We also use an analytics  
consent at any time by  
using the cookie  
preference settings.  
technology  
commonly  
referred to as “Session  
replay” which helps us  
better understand user  
behavior  
and  
make  
improvements to our  
Services.  
Customer  
Information  
Account  
Customer Information is  
required to identify you as  
a customer and permit you  
to access your account(s).  
We process Customer  
Information (a) Subject  
to your consent, and (b)  
for the performance of  
our contract with you.  
When you register for an  
account, we collect your  
email address, name  
and other contact data.  
We may also ask you to  
enter  
domain  
your  
in  
website  
order to  
provide our Services. By  
voluntarily providing us  
with such data, you  
represent that you are  
the  
owner  
of  
Data  
have  
such  
or  
the  
to  
Personal  
otherwise  
requisite  
consent  
provide it to us. If you  
register to our Platform  
through a social network  
METHODS  
PURPOSE  
AND  
DATA TYPE  
LAWFUL BASIS  
platform (for example  
Google), you will provide  
us  
information you made  
available on that  
access  
to  
any  
platform (depending on  
your privacy settings)  
and  
information  
specifically consent to  
provide us with.  
any  
additional  
that you  
(“ Customer  
Information”)  
Payment Information  
Payment information is  
collected by our payment  
service providers in order  
to process payments for  
purchases, fulfill requests  
for refunds, returns, or  
exchanges, and process  
The  
legal  
bases  
for  
processing this data are  
(a) the performance of  
our  
obligation, (b) consent,  
and (c) our legitimate  
interests. Our legitimate  
interests in this case are  
processing  
information  
necessary  
When Customers sign  
up for one of our paid  
contractual  
Services,  
provide  
they  
must  
billing  
information. We do not  
store full credit card  
numbers or personal  
account numbers. The  
the  
redemption  
of  
discounts.  
of  
is  
the  
which  
for  
required  
depends on the billing  
method chosen. For  
information  
provision of our Services.  
example, if you pay with  
a credit card, our third  
party payment service  
providers will collect  
your card information  
and billing address.  
Legal Matters  
We  
may  
use  
certain  
Such  
processing  
is  
Personal Data to prevent  
potentially prohibited or  
illegal activities, fraud,  
misappropriation,  
based on our legitimate  
interests, which in this  
case are protecting our  
Services  
exercising  
and  
our  
data,  
legal  
infringements,  
thefts and  
identity  
other  
any  
rights, and complying  
METHODS  
PURPOSE  
AND  
DATA TYPE  
LAWFUL BASIS  
misuse of the Services, to  
enforce our legal terms  
and conditions, to protect  
the security or integrity of  
our databases, and to take  
precautions against legal  
liability.  
with  
obligations.  
our  
legal  
Please note that the actual processing operation per each purpose of use and lawful  
basis detailed in the table above may di\er. Such processing operation usually includes  
a set of operations made by automated means, such as collection, storage, use,  
disclosure by transmission, erasure or destruction. The transfer of Personal Data to third  
party countries as further detailed in the International Data Transfers Section is based on  
the same lawful basis as stipulated in the table above.  
We may collect di\erent categories of Personal Data and Non-Personal Data from you,  
depending on the nature of your interaction with the Services, as detailed above.  
Cookies and similar technologies  
We use “cookies” (or similar tracking technologies) when you access or interact with our  
Services. The use of cookies is a standard industry-wide practice. A “cookie” is a small  
piece of information that a website assigns and stores on your computer while you are  
viewing it. You can find more information about cookies at All About Cookies. Cookies can  
be used for various purposes, including allowing you to navigate between pages  
e\iciently, or for statistical and advertising purposes. To learn more, please visit EX.CO’s  
Categories of recipients to whom we disclose personal data  
We disclose your Personal Data to third parties that help us maintain and provide our  
Services. More information about the categories of such third-party recipients is  
described below:  
CATEGORY  
OF  
DATA THAT  
WILL BE  
PURPOSE OF DISCLOSURE  
RECIPIENT  
DISCLOSED  
Internal  
concerned  
parties  
All types of  
Personal  
Data.  
We may disclose your Personal Data to companies  
within our group, as well as our employees, in order  
to provide you with and improve our Services.  
CATEGORY  
OF  
DATA THAT  
WILL BE  
PURPOSE OF DISCLOSURE  
RECIPIENT  
DISCLOSED  
Service  
providers  
All types of  
Personal  
Data.  
We may disclose your Personal Data to our service  
providers, such as payment processors, storage  
providers (such as AWS), marketing a\iliates (who  
assist us with carrying our marketing campaigns,  
such as email campaigns), our fraud detection  
tools, and our analytics providers who help us  
provide you with our Service.  
Legal  
regulatory  
entities  
and  
All types of  
Personal  
Data,  
We may disclose Personal Data in case we believe,  
in good faith, that such disclosure is necessary in  
order  
to  
enforce  
our  
policies  
(including  
subject  
requests by  
authorities.  
to  
our Company Terms), take precautions against  
liabilities, investigate and defend ourselves against  
any third party claims or allegations, protect the  
security and integrity of the Services and protect the  
rights and property of Company. We may also  
disclose your Personal Data where requested by  
legal or regulatory authorities having control or  
jurisdiction over us or you.  
Mergers and  
acquisitions  
All types of  
Personal  
Data.  
We may disclose or transfer your Personal Data if  
we enter into a business transaction such as a  
merger, acquisition, reorganization, bankruptcy, or  
sale of some or all of our assets. Any party that  
acquires our assets as part of such a transaction  
will continue to use your data in accordance with  
the terms of this Privacy Policy.  
Professional  
advisers  
All types of  
Personal  
Data.  
In individual instances, we may disclose Personal  
Data to professional advisers acting as processors  
or controllers including lawyers, bankers, auditors,  
insurers, and accounting services, to the extent we  
are legally obliged to disclose or have a legitimate  
interest in disclosing your Personal Data.  
We reserve the right to use, disclose or transfer (for business purposes or otherwise)  
aggregated and processed Non-Personal Data to third parties, including, inter alia,  
a\iliates, for various purposes including commercial use. This Personal Data may be  
collected, processed and analyzed by us and transferred in a combined, collectively and  
aggregated manner (i.e., your information is immediately aggregated with other users) to  
third parties.  
When disclosing Personal Data to third parties, they are required to secure the Personal  
Data they receive and to use that Personal Data only in compliance with all applicable  
data protection regulations (such service providers may use other Non-Personal Data for  
their own benefit).  
User rights and opt-out options  
We acknowledge that di\erent people have di\erent privacy concerns and preferences.  
Our goal is to be clear about what information we collect so that you can make meaningful  
choices about how it is used. We allow you to exercise certain choices, rights, and  
controls in connection with your Personal Data. Depending on your relationship with us,  
your jurisdiction and the applicable data protection laws that apply to you, you have the  
right to control and request certain limitations or rights to be executed.  
Please note that some rights are only available for residents of certain jurisdictions:  
The right to know what Personal Data we collected, including the categories of  
Personal Data, the sources from which the Personal Data is collected, the  
business or commercial purpose for collecting, selling, or sharing Personal Data,  
the categories of third parties to whom we disclose Personal Data, and the  
specific pieces of Personal Data we collected about you.  
The right to know what Personal Data we collected, including the categories of  
Personal Data, the sources from which the Personal Data is collected, the  
business or commercial purpose for collecting, selling, or sharing Personal Data,  
the categories of third parties to whom we disclose Personal Data, and the  
specific pieces of Personal Data we collected about you.  
The right to delete Personal Data that we collected from you, subject to certain  
exceptions.  
The right to correct inaccurate Personal Data that we maintain about you.  
The right to opt-out of the “sharing” of your Personal Data for “cross-  
contextual behavioral advertising” (or as otherwise defined under applicable  
US Privacy Laws), often referred to as “interest-based advertising” or “targeted  
advertising.  
The  
right  
to  
opt-out  
of  
the  
“sale”  
of your Personal Data (or as otherwise defined under applicable Us Privacy  
Laws).  
The right to Limit the Use or Disclosure of Sensitive Personal Information  
(“SPI”).  
The right to request to opt-out from processing involving profiling, in  
furtherance of decisions that produce legal or similarly significant e\ects  
concerning you.  
The right to opt-out of the use of automated decision making in relation to your  
Personal Data.  
The right to not be subject to discriminatory treatment by a business for the  
exercise of privacy rights conferred, including an employee’s, applicants, or  
independent contractor’s right not to be retaliated against for the exercise of their  
rights, denying a consumer goods or services, charging di\erent prices or rates  
for goods or services, providing you a di\erent level or quality of goods or services,  
etc. We may, however, charge di\erent prices or rates, or provide a di\erent level  
or quality of goods or services, if that di\erence is reasonably related to the value  
provided to us by your Personal Data.  
The right to request a copy of your Personal Data, including, where applicable,  
to obtain a copy of the Personal Data you provided to us in a portable format.  
The right to request restrictions or to object to processing of your Personal  
Data.  
Withdrawal of Consent – If Personal Data is processed on the basis of your  
consent, you have the right to withdraw it at any time.  
Exercising your rights  
Your rights may be exercised by contacting our DPO at dpo@ex.co. Certain rights can also  
be easily executed independently:  
You can opt-out from receiving our emails by clicking the “unsubscribe” link  
available in the email itself.  
You can use the cookie settings tool on our website (click the bottom-left icon  
from any page) to change your preferences and to submit requests to opt-out of  
our “sharing” of your personal information.  
You can opt out of interest-based advertising with some of the service providers  
we use, such as Google and Google Analytics. Please note that if you opt out of  
interest-based advertising, some information will still be collected for other  
purposes such as analytics, and internal operations. You will also continue to  
receive contextual advertisements, but they may be less relevant to your  
interests.  
You may opt-out directly from third party retargeting cookies or other ad-  
technology trackers through self-regulatory services. For more information,  
please visit:  
o
o
o
o
o
o
Use the Global Privacy Control (“GPC”) signals. Ad choices settings will  
vary depending on your browser and device settings. Please note that your  
optout choices will only apply to the specific browser or device from  
which you opt out. We encourage you to explore your device and browser  
settings to better understand your choices.  
o
EX.CO also participates in the IAB Europe Transparency & Consent  
Framework and complies with its policies and specifications. EX.CO’s IAB  
Europe assigned Vendor ID is: 444.  
Data retention  
We will retain your Personal Data for as long as necessary to provide our Services, comply  
with our legal obligations, resolve disputes, and enforce our policies. Please note that  
except as required by applicable law, we will not be obligated to retain your data for any  
particular period, and we may delete it for any reason and at any time, without providing  
you with prior notice if our intention to do so. However, retention periods shall be  
determined taking into account the type of information that is collected and the purpose  
for which it is collected for, bearing in mind the requirements applicable to the situation  
and the need to destroy outdated, unused information at the earliest reasonable time.  
Security measures  
We work hard to protect the Personal Data we process from unauthorized access,  
alteration, disclosure, or destruction. We have implemented administrative, technical,  
and physical safeguards to help prevent unauthorized access, use, or disclosure of your  
Personal Data.  
Your account Information is protected by a password for your privacy and security or by  
an SSO service such as Google of Facebook identity services. You need to help us prevent  
unauthorized access to your account by protecting your password appropriately and  
limiting access to your account by signing o\ after you have finished accessing your  
account. You will be solely responsible for keeping your password confidential and for all  
use of your password and your account, including any unauthorized use.  
While we seek to protect your information to ensure that it is kept confidential, we cannot  
guarantee the security of any information. You should be aware that there is always some  
risk involved in transmitting information over the internet and that there is also some risk  
that others could find a way to thwart our security systems. As a result, while we strive to  
protect your Personal Data, we cannot ensure or warrant the security and privacy of your  
Personal Data or other content you transmit using the Platform, and you do so at your own  
risk. Thus, we encourage you to exercise discretion regarding the Personal Data you  
choose to disclose.  
International data transfers  
We operate globally, and any information that we collect, disclose or share, including (but  
not limited to) your Personal Data, can be stored and processed in the European  
Economic Area, United Kingdom and United States, for the purposes detailed in this  
Policy. To the extent that the GDPR or UK GDPR are applicable, we will only transfer or  
share your Personal Data to data recipients:  
located in the EEA or in the UK;  
located in non-EEA countries or UK which have been approved as providing  
adequate level of data protection by the European Committee; or  
who have entered into a legal agreement ensuring an adequate level of data  
protection, including the Standard Contractual Clauses as approved by the  
European Committee.  
Interaction with third-party websites  
Our Services enable and host third party content, products or services that are not owned  
or controlled by us, including sponsored content and advertisement (each or jointly  
Third Party Content”). Third Party Content hosted on our Services is provided directly  
by its owners or operators and governed by their own terms and privacy policies. Although  
we do require each Third Party Content to ensure full compliance and transparency, we  
are not responsible for the privacy practices or the content of such Third Party Content.  
Please be aware that Third Party Content and related services may collect Personal Data  
from you based on your consent, including through use of cookies, as further detailed  
above.  
Eligibility and children privacy  
Our Services are not intended for use by individuals under the age of majority, as defined  
by the applicable law in such individual’s jurisdiction of residence (“Minor”). Company  
does not knowingly process Minor’s information and will discard any data we receive from  
a user that we find or reasonably suspect to be a Minor immediately upon discovery.  
Please contact us at: dpo@ex.co if you have reason to believe that a Minor has shared any  
data with us.  
Additional Information for US Residents  
This Section supplements the Privacy Policy and addresses specific disclosure  
requirements under US Privacy Laws. [1]  
Collection, disclosure and sharing of Personal Information  
In the preceding twelve (12) months, we have collected the following Personal  
Information:  
Category  
Personal  
Information  
Collected  
of  
Personal  
Information  
Collected  
Business  
Purpose  
Collection  
Sources  
Information  
of  
Personal  
for  
Identifiers  
Full  
email  
address,  
postal  
address,  
social media  
name,  
Directly from consumers  
upon subscription. Directly  
or indirectly from activity on  
our Websites by cookies or  
To provide you  
with  
our  
Services.  
To improve our  
Services.  
other  
tracking  
technologies. From third  
parties that interact with us,  
including social networks  
identifier,  
address,  
IP  
Category  
Personal  
Information  
Collected  
of  
Personal  
Information  
Collected  
Business  
Purpose  
Collection  
Sources  
Information  
of  
Personal  
for  
account  
name  
and other publicly available  
sources.  
To detect and  
prevent fraud  
or  
illegal  
activities.  
Personal  
Information  
Categories  
listed in the  
California  
Customer  
Records  
Name, image,  
address.  
To respond to  
your requests  
and inquiries,  
and  
communicate  
with you.  
Statute  
Civ. Code  
1798.80(e))  
(Cal.  
Direct  
marketing  
purposes – we  
may use the  
contact details  
§
Internet  
Other  
Electronic  
Network  
Activity  
or  
The referring  
Directly from consumer’s  
device by using cookies or  
you  
provided  
page  
linked  
that  
to  
us to send you  
promotional  
o\ers.  
other  
tracking  
Company  
Websites,  
browsing  
history,  
interaction  
with  
technologies.  
Information  
To  
perform  
research,  
technical  
diagnostics,  
analytics  
statistical  
purposes.  
Company  
Websites.  
or  
Information is  
also disclosed  
Geolocation  
Data  
Country, State  
and city.  
Directly from consumer’s  
device by using IP address,  
or as directly submitted by  
the consumer, or as made  
to  
business  
partners  
for  
commercial  
purposes (e.g.  
to advertisers).  
available  
on  
publicly  
available sources.  
To charge our  
Customers for  
Professional or  
employment-  
related  
Company  
name, roles of  
relevant  
Directly  
correspondence  
users. From Customer’s  
website, social media page  
from  
with  
the  
Services  
provided by us.  
information  
Category  
Personal  
Information  
Collected  
of  
Personal  
Information  
Collected  
Business  
Purpose  
Collection  
Sources  
Information  
of  
Personal  
for  
Customer  
employees.  
or other publicly available  
resources.  
Commercial  
Information  
Records  
products  
Services  
of  
or  
From our databases of  
historical transactions.  
purchased by  
us.  
We do not “Sell” Personal Information.  
We may “Share” Personal Information about you (in the meaning assigned to the terms  
“Sell” and “Share” under US Privacy Laws).  
In the preceding twelve (12) months we disclosed or shared your Personal  
Information, as described below:  
Categories  
of  
Type  
Personal  
of  
Disclosed/Shared?  
Purpose  
Recipients  
Information  
Business  
partners,  
such  
customers  
and  
Unique  
Shared  
Company’s  
purposes. The disclosure of  
such Personal Information  
operational  
identifiers,  
IP address,  
user activity  
data  
as  
will  
be  
as  
reasonably  
and  
necessary  
advertisers  
(interaction  
with Ads)  
proportionate to achieve  
such operational purposes.  
This includes:  
Auditing related to a  
current interaction  
A\iliates  
All types of  
Personal  
Information  
Disclosed  
Disclosed  
with  
our  
Consumers.  
Detecting  
incidents,  
protecting  
malicious,  
deceptive,  
security  
against  
Service  
Providers  
All types of  
Personal  
Information  
fraudulent, or illegal  
activity,  
and  
prosecuting  
those  
responsible for that  
activity.  
Debugging  
to  
identify and repair  
errors that impair  
our Services.  
Short-term,  
transient  
provided  
personal  
use,  
the  
information that is  
not disclosed to  
another third party  
and is not used to  
build a profile about  
a
consumer  
or  
otherwise alter an  
individual  
consumer’s  
experience outside  
the  
current  
interaction,  
including, but not  
limited  
to,  
the  
contextual  
customization  
of  
ads shown as part of  
the  
same  
interaction.  
Performing services  
on behalf of another  
business or Service  
Provider.  
Undertaking internal  
research  
for  
technological  
development  
demonstration.  
and  
Undertaking  
activities to verify or  
maintain the quality  
or safety of our  
Services, and to  
improve, upgrade, or  
enhance  
Services.  
our  
Authorized agents  
“Authorized agents” may submit opt out requests on a consumer’s behalf. If you have  
elected to use an authorized agent, or if you are an authorized agent who would like to  
submit requests on behalf of a consumer, the following procedures will be required prior  
to acceptance of any requests by an authorized agent on behalf of a consumer. Usually,  
we will accept requests from qualified third parties on behalf of other consumers,  
regardless of either the consumer or the authorized agent’s state of residence, provided  
that the third party successfully completes the following qualification procedures:  
When a consumer uses an authorized agent to submit a request to know or a  
request to delete, a business may require that the consumer do the following:  
o
Provide the authorized agent signed permission to do so or power of  
attorney.  
o
o
Verify their own identity directly with the business.  
Directly confirm with the business that they provided the authorized agent  
permission to submit the request.  
We may deny a request from an authorized agent that does not submit proof that  
they have been authorized by the consumer to act on their behalf.  
Notice of financial incentive  
We do not o\er financial incentives to consumers for providing Personal Information.  
Other California obligations:  
Direct Marketing Requests: California Civil Code Section 1798.83 permits you,  
if you are a California resident, to request certain information regarding disclosure  
of Personal Information to third parties for their direct marketing purposes. To  
make such a request, please contact us at dpo@ex.co  
“Do Not Track” Settings: Cal. Bus. And Prof. Code Section 22575 also requires  
us to notify you how we deal with the “Do Not Track” settings in your browser. As  
of the e\ective date listed above, there is no commonly accepted response for Do  
Not Track signals initiated by browsers. Therefore, we so not respond to the Do  
Not Track settings. Do Not Track is a privacy preference you can set in your web  
browser to indicate that you do not want certain information about your web page  
visits tracked and collected across websites. For more details, including how to  
turn on Do Not Track, visit: www.donottrack.us.  
Additional disclosures for Nevada residents  
Nevada law requires certain businesses to establish a designated request address where  
Nevada consumers may submit requests directing the business not to sell certain kinds  
of Personal Information that the business has collected or will collect about the  
consumer. Nevada law defines “sale” as the exchange of Personal Information for  
monetary consideration by the business to a third party for the third party to license or sell  
the Personal Information to other third parties. If you are a Nevada consumer from whom  
Company has collected Personal Information and you wish to submit a request relating  
to our compliance with Nevada law, please contact us at dpo@ex.co.  
Policy amendments  
The updated date of this Policy will be reflected in the “Last Updated” heading, indicated  
at the header of the Policy. As required by the CCPA we will review this Privacy Policy every  
twelve (12) months and amend it as necessary. We recommend you review this Policy  
periodically to ensure that you understand our most updated privacy practices.  
Controlling version  
This Policy has been drafted in the English language, which is the original and controlling  
version of this Policy. All translations of this Policy into other languages shall be solely for  
convenience and shall not control the meaning or application of this Policy. In the event  
of any discrepancy between the meanings of any translated versions of the Policy and the  
English language version, the meaning of the English language version is controlling.  
Contact information  
If you have any question, inquiry or concern related to this Privacy Policy or the processing  
of your Personal Data, you may contact our Data Protection O\icer, either  
at dpo@ex.co or by postal mail:  
EX.CO  
Attn:  
5
Technologies  
Protection  
Kalman  
Ltd.  
O\icer  
St.  
Data  
Aluf  
Magen  
Building  
Tel  
A,  
1st  
Floor  
6107077  
Aviv,  
Israel  
Data Protection Representative: The Company has a designated representative in the  
European Union for data protection matters, pursuant to Article 27 of the GDPR, and in  
the United Kingdom. Inquiries regarding Company’s EU and UK privacy practices may be  
sent to:  
EX.CO  
Attn:  
3
Technologies  
Protection  
Waterhouse  
Limited  
Representative  
Square  
Data  
138-142  
London  
United Kingdom  
Holborn  
EC1N  
2SW  
1 California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq., as amended by the  
California Privacy Rights Act of 2020, and the regulations enacted thereunder, Virginia  
Consumer Data Protection Act, Va. Civ. Code § 59.1, Colorado Privacy Act, 2021 Colo.  
ALS 483; 2021 Colo. Ch. 483; 2021 Colo. SB. 190, Connecticut Data Privacy and Online  
Monitoring Act, Conn. Gen. Stat. §42-515 et. Seq., Utah Consumer Privacy Act, Utah Code  
Ann. Title 13, Ch. 61, and additional US privacy laws as may be enacted or amended from  
time to time (collectively: “US Privacy Laws”)