Industry Guides
Closing the CTV Yield Gap
Why CTV revenue isn't keeping pace with spend, and what it takes to fix it—without a 20-person yield team. Covers the structural leaks (signal degradation, auction mismatches), a four-step audit framework, and what smarter infrastructure looks like.
Navigating the AI Traffic Cliff
How AI search, summarization, and recommendation engines are reshaping media—and how smart publishers are adapting.
Mastering the Multiscreen Mix
Offers a tiered video strategy framework to maximize campaign performance across every screen.
The Ultimate
Head-to-Head
OVP Testing
Toolkit
Unlock video's true potential in your digital strategy with EX.CO's battle-tested OVP Testing Toolkit for …
The State of Publisher Video Strategies
Based on a survey of 49 media companies, this report from The Rebooting and EX.CO examines …
Rebaking
the Cookie
Tailored for publishers and advertisers, this guide delivers actionable strategies for navigating …
The Publisher's Blueprint
Whether launching a new program or scaling an existing one, this blueprint shows how to optimize video monetization …
Choosing The Right Online Video Platform
Find your best OVP match — the foundational elements to launch, scale, or stream your way to growth.
The Science
of Viewability
and Beyond
The science behind video engagement, broken down across technology, content, and UX—so …
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