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User Acquisition Lead

Tel Aviv, Israel

Our Story:

EX.CO is the leading platform for website experiences. For nearly a decade, we’ve been powering billions of meaningful interactions between companies and their audiences on their digital properties. We’re on a mission to make the website experience content-first and people-first, and drive outstanding results that help businesses grow.

Backed by Disney, and with an expanding roster of premium, global clients (think CBS, Netflix, Hearst, Lego, ESPN, HuffPost, VICE and more), we’re primed to scale up our team with more exceptional talent. Are you an innovative & creative self-starter who is amazing to work with? If yes, this job could be for you.


Your Story:

EX.CO is looking for a sharp and passionate User Acquisition Lead to join our rapidly growing Marketing team. 

You will initiate, own and lead user acquisition programs across the company, from strategic planning to execution, including the development of creative, optimization and ROI analysis. The environment is fast-paced and teamwork oriented. You must be a creative thinker with a growth hacker mindset, innovative, analytical, independent and a quick learner.

Your challenge will be to find creative ways to utilize advanced marketing strategies, manage and optimize campaigns to ensure maximum revenue, while maintaining and enhancing our brand.


As part of this role, you will be:

  • Spreading the word of EX.CO’s website experiences platform to relevant audience with paid media, to generate inbound qualified leads and build awareness.
  • Lead user acquisition campaigns across different advertising platforms (Facebook, Linkedin, Google).
  • Initiate and establish campaigns in new, relevant platforms.  
  • Initiate and lead strategic growth activities that can generate business opportunities, collaborate with other teams.
  • Work with freelance copywriters & designers on copy, creatives, landing pages and other digital assets.
  • Analyze campaign performance, A/B test and constantly optimize to maximize ROI.
  • Build and manage our media plan & budget.


And it will be awesome if you have:

  • 5+ years of experience in developing growth and demand generation channels 
  • Strong, hands-on experience with performance platforms - Google Ads, Youtube, Facebook Ads, Linkedin as well as for analytics tools.
  • Previous experience with SaaS or B2B products - a plus.
  • Data oriented with analytical skills, comfortable with large sets of data and numbers.
  • Excellent interpersonal skills and positive attitude.
  • Ability to work independently and in a team environment.
  • Proficient in Microsoft Excel and large data analysis.
  • Experience with digital marketing efforts on a global scale.
  • Fluent English - Verbal and written.

Apply for this role