Motorsport shifts into high gear with up to 3x video revenue growth via EX.CO
Goal
Unlock new revenue streams through a scalable, reliable online video solution that could support Motorsport’s global presence and diverse editorial teams—without adding operational complexity or compromising site performance.
Results by the numbers
revenue increase*
increase in player loads*
*Results based on Q1 to Q2
Motorsport Network (MSN) is the global leader in motorsports & auto journalism, delivering around-the-clock racing & auto coverage across 21 editions in 14 languages. With an audience of 42M under a single brand, it’s one of the most technologically advanced publishers in the auto and racing media space—bringing speed and accuracy not just to its newsrooms, but to its monetization strategy.
Working with EX.CO was a turning point for our video strategy. Their team helped us scale revenue rapidly across all of our global editions—without increasing workload or slowing down performance. The growth was almost immediate. It’s rare to find a tech partner that truly understands both the business and editorial sides of publishing.
The Challenge
Motorsport needed a video partner as agile and scalable as their newsroom. With editions in 14 languages and audiences spanning the globe, the team was looking for a solution that could unify their video strategy across regions while driving material revenue growth.
The challenge? Managing complexity at scale. Motorsport’s internal teams needed an automated solution that could work seamlessly across multiple CMS environments, languages, and audience segments—with built-in monetization that actually delivered.
The Solution
Motorsport.com partnered with EX.CO to roll out a unified, full-stack video solution across its international sites. The integration included EX.CO’s lightweight video player, contextual recommendation engine, and high-performing monetization stack—designed to deliver relevant video experiences while maximizing yield.
The platform’s powerful, machine learning-driven yield engine empowered Motorsport to increase programmatic revenue while maintaining lightning-fast site performance. Moreover, EX.CO’s contextual video recommendations, which are powered by large language models (LLMs), allowed Motorsport to enhance personalization and engagement without sacrificing user experience.
The Result
Motorsport saw explosive revenue growth just weeks after launching with EX.CO. Player loads increased by 4x, and average month-over-month revenue increased up to 3x. These gains were achieved without any additional staffing or editorial burden—proving that EX.CO’s monetization tools work just as fast as the races Motorsport covers.
Key Takeaways
EX.CO enables global scalability, making it easy for multi-language, multi-region publishers to roll out a cohesive video strategy.
Revenue growth is real and rapid—Motorsport saw a 290% increase in just one quarter, with no additional overhead.
EX.CO’s hands-on support and seamless setup help publishers like Motorsport to go live quickly—no heavy lift, no disruption.
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