The Autopian drives 27% revenue growth with EX.CO’s online video platform
Goal
Partner with a reliable and easy-to-integrate online video platform (OVP) to help scale video, generate meaningful revenue, and support long-term business growth—without sacrificing user experience and editorial voice.
Results by the numbers
revenue lift YoY
player loads monthly
higher dwell time*
*As compared to the average session duration.
The Autopian is the ultimate car-culture website run by obsessive car nerds who want nothing more than to make people laugh while teaching them about geeky car minutiae. Founded by the two most-read Jalopnik writers ever, Jason Torchinsky (an artist and comedian) and David Tracy (an automotive engineer) — along with prolific businessman/TV personality Beau Boeckmann — the site places a strong focus on technical expertise, leveraging industry insiders to provide key insight into the automotive world.
From the start, EX.CO felt almost like an in-house video team. The onboarding process was seamless, the platform is intuitive, and the customer support has been phenomenal. We saw significant revenue growth almost immediately after launch, and the best part is, it didn’t compromise the user experience. It’s been one of the most rewarding tech partnerships we’ve had to date.
The Challenge
The Autopian is more than a car site—it’s a passion-driven hub for automotive nerds, built by people who live and breathe car culture. With a mission to entertain and inform through geeky, engaging content, The Autopian has cultivated a tight-knit community of enthusiasts.
As the site grew, The Autopian recognized the need to expand its digital strategy with video—but they needed a solution that wouldn’t require heavy lifting from their small team, nor disrupt the community-driven feel of the site. Their ideal partner would deliver strong monetization results and scalable video capabilities without compromising the user experience.
The Solution
The Autopian partnered with EX.CO, choosing its full-stack online video platform (OVP) to power their video strategy. With EX.CO’s lightweight, customizable video player, and intelligent content recommendation engine, The Autopian was able to easily embed engaging, relevant video across its site—no manual effort required.
EX.CO’s platform also includes a high-performance monetization engine, which leverages direct and programmatic demand to maximize yield. Integration was fast and straightforward, supported by EX.CO’s dedicated customer success team.
The Result
The Autopian saw significant revenue growth in a short period of time, directly attributed to EX.CO’s monetization and contextual video capabilities. The platform helped increase overall engagement without disrupting the site’s user flow or editorial style.
The integration process was quick, efficient, and fully supported from end to end—allowing The Autopian team to stay focused on creating the unique content their readers love, while EX.CO handled the video infrastructure and monetization strategy behind the scenes.
Key Takeaways
EX.CO offers plug-and-play monetization, allowing publishers like The Autopian to scale video quickly without extra resources.
Video content and revenue growth with EX.CO has no impact on UX; editorial tone and experience can remain intact.
EX.CO’s customer support played a key role in The Autopian’s success, ensuring a smooth launch and ongoing optimization.
Get in touch
Discover why EX.CO is the leading publisher platform for video and monetization.