PlayWorks levels up CTV revenue by 33% with EX.CO’s ML-driven yield engine
Goal
Drive meaningful revenue growth across PlayWorks’ expansive global footprint of AVOD and gaming apps and 24/7 linear channels—without compromising user experience or requiring additional operational overhead.
Results by the numbers
revenue increase*
*Results based on data from June to July 2025
PlayWorks is reimagining what connected TV can be. With over 400 AVOD and gaming apps and 24/7 linear channels live across leading platforms like Roku, Samsung, LG, Comcast, Vizio, SKY, and more, PlayWorks brings fresh, fun, and highly engaging gaming content to living rooms worldwide. To capitalize on their growing distribution footprint, PlayWorks needed a monetization solution that could keep up.
EX.CO’s ad server delivered a clear uplift in revenue and integrated seamlessly across our CTV inventory. The machine learning yield engine began optimizing immediately and scaled effectively as our activity grew on a daily basis.
The Challenge
With a massive library of CTV content and a fast-growing network of AVOD and gaming apps, PlayWorks was looking for a monetization partner that could adapt to a highly distributed, multi-platform environment and give their existing efforts an exponential boost. EX.CO’s flexibility and scalability made them an ideal fit, as it could integrate seamlessly, optimize performance across diverse platforms, and unlock new revenue potential without adding operational complexity.
The Solution
PlayWorks integrated EX.CO’s proprietary ad server, powered by its yield engine built specifically for modern, multi-endpoint environments like CTV. The setup was fast, lightweight, and didn’t require any change to their existing app infrastructure.
EX.CO’s engine continuously optimized ad placements and demand paths in real time, leveraging large language models (LLMs) and live performance data to automatically maximize yield. The result: massive revenue gains—without the need for manual tuning or added headcount.
The Result
In just one month, PlayWorks saw a 33% increase in total CTV ad revenue with EX.CO’s ad server. This transformation happened with no new app development or operational changes—just smarter monetization tech that scaled seamlessly across their network.
Key Takeaways
EX.CO’s AI-driven yield engine delivers transformative growth for CTV publishers without requiring manual optimization.
CTV monetization can scale globally—PlayWorks successfully integrated EX.CO’s ad server across 400+ AVOD and gaming apps.
Simple setup, serious results—PlayWorks turned on EX.CO and saw 33% revenue growth in just 30 days.
Get in touch
Discover why EX.CO is the leading publisher platform for video and monetization.