Industry Guides
Rebaking the Cookie
A guide to privacy-safe online video advertising
Tailored for both publishers and advertisers, this comprehensive guide provides actionable insights and strategies to navigate the evolving landscape of privacy-safe video advertising in a world without cookies.
The Publisher's Blueprint
for Achieving Successful Video Monetization at Scale
Whether you’re launching a new program from scratch, or looking to fine-tune and scale an existing one, this blueprint will optimize your video monetization while providing a best-in-class user experience.
Choosing The Right Online Video Platform
A Guide for Publishers
Whether you’re looking to launch a video program from scratch, refine and scale an existing library, or broadcast live events online, this guide will help you identify the foundational elements you need to sustain and grow your business — so you can find your best online video platform (OVP) match.
The Science of Viewability and Beyond
A Publisher’s Guide to Maximizing Ad Revenue
In this guide, we’ll look at the science behind online video engagement, helping publishers assess the performance of their program across three key dimensions—technology, content, and UX—so you can optimize for your audience.
