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101 Most Promising Marketing Startups To Keep An Eye On

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101 Most Promising Marketing Startups To Keep An Eye On

EX.CO was featured on the Startup Pill’s top picks for the best Marketing startups. Shortlisted startups are known for taking a variety of approaches to innovating inside the marketing industry and around the world.

Capitalizing on Q4’s advertising trends: From ‘Trump Bump’ to the holidays

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Capitalizing on Q4’s advertising trends: From ‘Trump Bump’ to the holidays

To help publishers be nimble and adapt their approach based on this highly unpredictable quarter — and year — Vice President of Strategic Partnerships at EX.CO, Johanna Bergqvist, spoke to Matt Clark, vice president of partnerships at Beeswax, about demand trends and what publishers should be considering to continue the momentum this quarter.

Refinery29, Salon.com and Bauer Media USA Choose EX.CO's Innovative Content Technology Solution for Publishers

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Refinery29, Salon.com and Bauer Media USA Choose EX.CO's Innovative Content Technology Solution for Publishers

The Experience Company, a leading global content technology, today announced strategic partnerships with Refinery29, Salon.com and Bauer Media USA who are joining the list of premium publishers using the Channels by EX.CO video and mobile-first monetizable content solution.

2020 nominations announced for The Drum Awards for Content

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2020 nominations announced for The Drum Awards for Content

EX.CO has been nominated as an official finalist for The Drum's Content Awards under the "Best Use Of A Content Marketing Platform" category for the All In One Place campaign with SKY TV. The Drum Awards for Content honour the best content-driven campaigns and the people behind them, recognising work that cuts through the noise to resonate with customers..

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. The new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions.

EX.CO Partners With The UK Association of Online Publishers to Celebrate Excellence in Digital Publishing

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EX.CO Partners With The UK Association of Online Publishers to Celebrate Excellence in Digital Publishing

EX.CO to announce The Digital Journalist of the Year award winner and power an interactive content experience to enhance engagement at this year's virtual Digital Publishing Awards.

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

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EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations.

Interview: Shachar Orren, Chief Marketing Officer at EX.CO

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Interview: Shachar Orren, Chief Marketing Officer at EX.CO

Catch Femmerevamp’s interview with Shachar Orren - Chief Marketing Officer at Disney-backed content marketing technology, EX.CO. Shachar oversees the company’s global marketing & communications and North America enterprise sales operations, working with the company’s largest brand partners.

Product, Experience And Content: How Beauty Industry Players Have Responded Authentically To BLM

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Product, Experience And Content: How Beauty Industry Players Have Responded Authentically To BLM

Shachar Orren, Chief Marketing Officer at EX.CO, advises that any communications needs to be “authentic and not opportunistic.”

25 Answers to the Most Frequently Asked Questions in Content Marketing

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25 Answers to the Most Frequently Asked Questions in Content Marketing

When asked about the benefits of editorial and commercial content creation, CMO of EX.CO, Shachar Orren states that, "The way society consumes content has changed. Neuroscience points to interactive content is shown to awaken the brain and result in increased content memorability."

10 CMOs From High Growth StartUps Talking Market Strategy

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10 CMOs From High Growth StartUps Talking Market Strategy

Shachar Orren, CMO at EX.CO advises marketers to stay flexible with their marketing strategies in today’s ever-changing market to stay relevant.

This AdTech Company Has An Unusual Crisis Strategy: Business as Usual

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This AdTech Company Has An Unusual Crisis Strategy: Business as Usual

Matt Trotta, General Manager of North America at EX.CO, told Built In that advertising prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.

EX.CO Joins IRIS.TV’s Contextual Video Marketplace

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EX.CO Joins IRIS.TV’s Contextual Video Marketplace

EX.CO and IRIS.TV partner as part of IRIS.TV's Contextual Video Marketplace. Together, both entities are collaborating to build an eco-system that guarantees ad relevance, brand safety and increases demand for publishers' video content.

4 Strategies to Improve Your Advertising During COVID-19

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4 Strategies to Improve Your Advertising During COVID-19

Gain first-hand knowledge and respect from your customers during the COVID-19 pandemic by asking them directly what are their needs and wants. Check out Shachar Orren, CMO of EX.CO's full advice in this Toolbox.

How We’re Helping Publishers Experiencing Hardship

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How We’re Helping Publishers Experiencing Hardship

As part of Digiday's Publisher Partner Coalition, learn how EX.CO is supporting publishers by maintaining our revenue guarantees.

Creative Marketing Strategies Brands Have Adopted During the Coronavirus (COVID-19) Pandemic

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Creative Marketing Strategies Brands Have Adopted During the Coronavirus (COVID-19) Pandemic

Authenticity is key for marketers to drive engagement during the COVID-19 pandemic. Check out CMO of EX.CO, Shachar Orren's advice in this Toolbox article.

Turn These Five Insights Into Action To Achieve True Customer-Centricity

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Turn These Five Insights Into Action To Achieve True Customer-Centricity

CMO of EX.CO, Shachar Orren, highlighted opportunities for marketers to personalize at scale by matching products with customers based on their inputs.

Personalization: Why Your Strategy Needs A Shakeup

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Personalization: Why Your Strategy Needs A Shakeup

In a special report by Raconteur, Creative Director, Jo Barrow, weighs in on the future of personalization and how brands are using interactive content tools such as EX.CO's platform stay ahead of the curve.

Under the Tree for 2020: Retail

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Under the Tree for 2020: Retail

How digital will shake out for eCommerce and brick-and-mortar shopping next year? CMO of EX.CO, Shachar Orren, shared her retail predictions in DMN's "Under the Tree for 2020" series.

Under the Tree for 2020:Customer Experience

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Under the Tree for 2020:Customer Experience

DMN's annual tradition kicks off with CX solutions and strategies marketers will be unwrapping in the new year. CMO of EX.CO, Shachar Orren, shared her CX predictions in DMN's "Under the Tree for 2020" series.

EX.CO (Formerly Playbuzz) Launches SaaS Content Marketing Platform For Businesses

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EX.CO (Formerly Playbuzz) Launches SaaS Content Marketing Platform For Businesses

The company, under a new name, unveils premium version of its popular technology, empowering all businesses to create their best performing content

Playbuzz Becomes EX.CO And Expands Its Content Marketing Platform

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Playbuzz Becomes EX.CO And Expands Its Content Marketing Platform

Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as EX.CO.

Playbuzz Becomes EX.CO And Expands Its Content Marketing Platform – Internet

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Playbuzz Becomes EX.CO And Expands Its Content Marketing Platform – Internet

Playbuzz, a startup that helps publishers so as to add issues like polls and galleries to their articles, has rebranded itself as EX.CO.

Playbuzz Rebrands To EX.CO

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Playbuzz Rebrands To EX.CO

Another startup moving from .com to .co Following in the footsteps of Supply.co, Playbuzz a company that helps publishers add tools to their articles like polls is rebranding to EX.CO.

Playbuzz named Digiday awards finalist for Best Native Advertising Platform

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Playbuzz named Digiday awards finalist for Best Native Advertising Platform

The Playbuzz platform was recognized by the Digiday Tech awards for the collaboration with The Ad Council, using interactive experiences to match young girls with a potential STEM career.

Playbuzz CEO interviews New York Times President and CEO

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Playbuzz CEO interviews New York Times President and CEO

Fireside chat between Shaul Olmert, Playbuzz CO-Founder and CEO, and Mark Thompson, NYT President and CEO, discussing changes in the media landscape.

Interactive Content and the Future of Live TV

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Interactive Content and the Future of Live TV

Online video game Fortnite's live performances and Netflix's new ventures indicate that younger audiences' expectations of content are changing.

Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

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Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences.

What brands can learn from Netflix's 'Bandersnatch'

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What brands can learn from Netflix's 'Bandersnatch'

Playbuzz's Chief Storyteller, Shachar Orren, shares about interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences.

Playbuzz, Ad Council Promote STEM Careers For Teen Girls

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Playbuzz, Ad Council Promote STEM Careers For Teen Girls

The "She Can STEM" campaign engaged over 40,000 girls with a quiz designed to match their potential STEM career based on their social media habits.

Shachar Orren on Marketing Matters

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Shachar Orren on Marketing Matters

Shachar Orren, Chief Storyteller at Playbuzz, joins Barbara Kahn and Keith Niedermeier on Marketing Matters.

Q&A: Playbuzz on the growth of content marketing and challenges ahead

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Q&A: Playbuzz on the growth of content marketing and challenges ahead

Managing Director of Europe at Playbuzz, Daniel Fisher, chats with Nick Palmer,Head of Content Strategy at MediaCom Beyond Advertising EMEA.

Havas, Arby’s and Carat lead the Digiday Awards finalists

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Havas, Arby’s and Carat lead the Digiday Awards finalists

Playbuzz is named as a finalist to win 'Best Brand Platform' in the 2018 Digiday Awards.

Top Four Tools for Crafting Interactive Content in 2018

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Top Four Tools for Crafting Interactive Content in 2018

Playbuzz is listed as one of the Top Four Tools for Crafting Interactive Content in 2018

How to Answer 25 FAQs on Content Marketing

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How to Answer 25 FAQs on Content Marketing

Shachar Orren, Chief Storyteller of Playbuzz talks about the benefits of interactive editorial and commercial content.

How One Small Marketing Change Made A Big Difference For 7 Executives

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How One Small Marketing Change Made A Big Difference For 7 Executives

Shachar Orren, Chief Storyteller of Playbuzz chats about prioritising the audience UX alongside other Content Marketing world speakers.

How a corporate soldier left behind a sexy job title to create a content platform

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How a corporate soldier left behind a sexy job title to create a content platform

Shaul Olmert, Co-founder of Playbuzz, talks about his transition from the corporate world to entrepreneuship.

GE, Google and IBM among giants empowering girls to join STEM

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GE, Google and IBM among giants empowering girls to join STEM

Playbuzz is one of the prominent partners powering the Ad Council's latest cause to promote girls in STEM.

TechBytes with Matt Trotta, GM, North America, Playbuzz

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TechBytes with Matt Trotta, GM, North America, Playbuzz

Matt Trotta, GM, North America of Playbuzz shares insight to understanding the true definition of ‘success’ for marketing technology platforms in this space

'Fall' Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead

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'Fall' Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead

Playbuzz Co-Founder & CEO Shaul Olmert speaks on how interactive digital branded content is a solution which provides immersive experiences to consumers who want to feel like part of the content consumption experience.

4 Major Changes Up Next for the Newsroom

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4 Major Changes Up Next for the Newsroom

Yael Shafrir, VP of International Partnerships, talks about what's up next for newsrooms, including a better understanding of the commercials business.

Playbuzz Taps BuzzFeed Exec Matt Trotta As North America GM, Plans Expansions

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Playbuzz Taps BuzzFeed Exec Matt Trotta As North America GM, Plans Expansions

Playbuzz announced the appointment of BuzzFeed’s senior vice president of agency strategy Matt Trotta as Playbuzz’s new general manager of North America. Trotta will oversee the publishing and brand side solutions offered by the company.

Matt Trotta Exits BuzzFeed to Join Playbuzz as North America GM

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Matt Trotta Exits BuzzFeed to Join Playbuzz as North America GM

Matt Trotta is jumping from one buzz to another: The former BuzzFeed senior VP of agency strategy has joined interactive-content startup Playbuzz as GM of North America.

What do content producers need to do to stand out?

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What do content producers need to do to stand out?

Playbuzz CEO Shaul Olmert tells Marketing Media Money how advertisers and content producers can maintain people’s attention span.

Want To Create A Media Arm Of Your Brand? Ask These Eight Questions First

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Want To Create A Media Arm Of Your Brand? Ask These Eight Questions First

Shaul Olmert, CEO and Co-Founder of Playbuzz, shares why content must be interactive and aligned with modern consumption habits.

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

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Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

Shachar Orren, Chief Storytelling Officer at Playbuzz, speaks about predictions and expectations for Cannes Lions 2018.

Make sure you're tracking the right KPI's and don't get trapped in a fool's paradise

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Make sure you're tracking the right KPI's and don't get trapped in a fool's paradise

Yael Shafrir, VP of International Partnerships for Playbuzz talks about how interactivity leads to paradise.

Velocitize Talks: Shachar Orren Of Playbuzz On Interactive Storytelling

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Velocitize Talks: Shachar Orren Of Playbuzz On Interactive Storytelling

Shachar Orren, Chief Storyteller, talks about GDPR, personalisation, interactive storytelling and so much more in this video interview.

Playbuzz's Mor Sidi Offers Advice To Publishers Struggling With New Google Ad Requirements

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Playbuzz's Mor Sidi Offers Advice To Publishers Struggling With New Google Ad Requirements

Mor Sidi, Playbuzz’s Director of Growth, sheds insight on how strict regulations will impact their ad revenue and site UX, but ATF video — when done well — can be the catalyst to monetization success and enhanced reader loyalty.

3 Reasons Why You Should Measure Top-of-Funnel Content by Engagement

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3 Reasons Why You Should Measure Top-of-Funnel Content by Engagement

Managing Director of Europe at Playbuzz, Daniel Fisher, writes on why and how CPE campaigns bridge a gap that other buying models are lacking.

Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still a Thing

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Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still a Thing

Chief Storyteller of Playbuzz, Shachar Orren, comments on the dangerous rhetoric occurring in the US around free press, and how we can put an end to it.

Want More People to Pay Attention to Your Content? Neuroscience Says Do This

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Want More People to Pay Attention to Your Content? Neuroscience Says Do This

Shachar Orren, Chief Storyteller of Playbuzz, speaks on the importance of creating content that is engagement based.

Many Marketers Aren’t Prepared for GDPR, SAP Study Says

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Shaul Olmert, CEO & Co-Founder, weighs in on whats GDPR means for the future of marketing, and his hopes for how the industry will embrace the new regulations.

70 Israeli Startups You Need to Follow

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70 Israeli Startups You Need to Follow

Inc. names Playbuzz as one of the 70 Israeli Startups You Need to Follow

The Facebook dependency has forced the media to shamelessly neglect it's core values and spur misinformation.

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The Facebook dependency has forced the media to shamelessly neglect it's core values and spur misinformation.

Yael Shafrir, VP of International Partnerships of Playbuzz, touches on the problem of Facebook's reputation,

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

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TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Daniel Fisher, Managing Director (Europe) of Playbuzz, speaks about how To better understand the impact of the study and how disruptive forces, including brand safety and fake news, affect branded story-telling.

How to Get the Attention Economy to Really Notice You

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How to Get the Attention Economy to Really Notice You

Playbuzz's Chief Storyteller, Shachar Orren, share's tips on capturing readers' attention spans in order to drive audience enagagement.

Facebook's Reputation Problem Is Everyone's Reputation Problem

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Facebook's Reputation Problem Is Everyone's Reputation Problem

Shaul Olmert, Co-Founder and CEO of Playbuzz talks about how it's time for publishers to rebuild their business based on the genuine traits that made them successful.

Calcalist’s 2018 List of 50 Most Promising Israeli Startups

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Calcalist’s 2018 List of 50 Most Promising Israeli Startups

Playbuzz is ranked #22 on Calcalist’s 2018 List of 50 Most Promising Israeli-born Startups

Engaging storytelling is the Jedi weapon against users' fatigue and fake news

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Engaging storytelling is the Jedi weapon against users' fatigue and fake news

Yael Shafrir, YP if International Partnerships of Playbuzz, highlights the importance of quality and interactive content when fighting fake news

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

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TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori, VP of Global Monetization at Playbuzz, spoke to MarTech with insight on the immense opportunities for marketers to monetize their content.

Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

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Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

Shachar Orren, Chief Storyteller at Playbuzz, discusses's Facebook's "Measure What Matters" initiative, and why the platform needs to make engagement a priority.

VP of Global Monetization at Playbuzz, Idan Shchori, details Playbuzz's core monetization offering and his role overseeing the company's revenue pillars.

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VP of Global Monetization at Playbuzz, Idan Shchori, details Playbuzz's core monetization offering and his role overseeing the company's revenue pillars.

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

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Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

Shachar Orren, Chief Storyteller at Playbuzz, discusses why Facebook's "Measure What Matters" initiative, and why the platform needs to make engagement key.

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

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TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal Sinno, GM and VP Operations, at Playbuzz speaks about how app-marketers and mobile advertising platforms should make better use of Video Monetization and news streaming technologies.

Millennials Aren't Lazy. You Are.

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Millennials Aren't Lazy. You Are.

Yael Shafrir, VP of International Partnerships, debunks the myths about millennial audiences and offers actionable tips on harnessing fleeting attention spans.

The risk of publishers becoming a slave to their KPIs

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The risk of publishers becoming a slave to their KPIs

Shaul Olmert, Co-Founder & CEO of Playbuzz, shares why publishers must not let their content's quality suffer for the sake of meeting outdated KPI's.

Facebook Just Moved the Goal Posts for Publishers, and Many Think Google’s About To. So What’s Next for Monetisation?

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Facebook Just Moved the Goal Posts for Publishers, and Many Think Google’s About To. So What’s Next for Monetisation?

Mor Sidi, Director of Growth at Playbuzz, explains what he thinks publishers should be doing to stay ahead of Google Chrome's newly-implemented ad blocker

Google turns Chrome's ad-blocker on: what to expect

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Google turns Chrome's ad-blocker on: what to expect

Managing Director of Europe, Daniel Fisher, explains why he believes Google Chrome's ad-blocker will have a positive impact on the ad industry.

Accepting Facebook’s F-Bomb to Publishers

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Accepting Facebook’s F-Bomb to Publishers

Co-Founder and CEO of Playbuzz, Shaul Olmert, weighs in on why publishers must stop relying on Facebook and start seeking out new ways to drive sustainable content strategies.

Interview with Shachar Orren, Chief Storyteller, Playbuzz

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Interview with Shachar Orren, Chief Storyteller, Playbuzz

Chief Storyteller of Playbuzz, Shachar Orren, speaks about what's happening in the industry right now, and how Playbuzz is achieving storytelling greatness.

GroupM’s Rob Norman Joins Playbuzz Board

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GroupM’s Rob Norman Joins Playbuzz Board

Interactive content company Playbuzz Ltd. announced Wednesday that GroupM’s chief global digital officer, Rob Norman is joining its board of directors.

Rob Norman on new interest Playbuzz and GroupM

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Rob Norman on new interest Playbuzz and GroupM

Interview with Rob Norman as he joins interactive storytelling platform Playbuzz as a director this year.

Rob Norman Joins Board of Playbuzz; Q&A with Norman & CEO Shaul Olmert

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Rob Norman Joins Board of Playbuzz; Q&A with Norman & CEO Shaul Olmert

Rob Norman, retired chief digital officer at WPP’s GroupM, announced he’s joining the board of Playbuzz, which creates interactive story elements for publishers and brands.

Rob Norman on Marketing Matters

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Rob Norman on Marketing Matters

Rob Norman speaks about joining Playbuzz's board of directors, as well as the company's offering for publishers.

Group M's Rob Norman joins Playbuzz's board of directors

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Group M's Rob Norman joins Playbuzz's board of directors

Group M senior advisor Rob Norman has joined the board of directors of storytelling platform Playbuzz.

GroupM's Rob Norman Joins Playbuzz Board

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GroupM's Rob Norman Joins Playbuzz Board

GroupM's Rob Norman is announcing he will serve as a board director for Disney-funded start-up Playbuzz.

Former GroupM digital chief Rob Norman joins Playbuzz

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Former GroupM digital chief Rob Norman joins Playbuzz

Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute and monetise interactive stories that drive audience engagement,” has signed up former GroupM digital supremo Rob Norman as a director.

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

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Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Rob Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide.

How SPJ Florida used real fake news and bits of paper to teach people about journalism

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How SPJ Florida used real fake news and bits of paper to teach people about journalism

Interactive storytelling platform Playbuzz released an end-of-year study that found that though the effectiveness of interactive elements and videos are “unquestionable,” it’s important to balance them with non-interactive elements.

Playbuzz's Neal Sinno Finds New Ways To Monetize Online Content

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Playbuzz's Neal Sinno Finds New Ways To Monetize Online Content

Neal Sinno, GM, North America, at Playbuzz a Disney-backed storytelling platform, talked with Publishing Insider about digital media in the new year.

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