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Product Marketing Lead

Tel Aviv, Israel

Our Story:

At the heart of every digital revolution, there's a story. Ours began in 2012, with a vision of empowering publishers to own their digital businesses with technology that helps them grow engagement and revenue.

Today, EX.CO is a leading video platform for publishers. Through machine learning and AI technology, we empower publishers to own their video content and monetization strategies, and maximize their revenue. Our OVP (Online Video Platform) offers global publishers unparalleled access to best-in-class ad serving, monetization, content automation, and video recommendation. 

Trusted by some of the leading publishers globally, including The Arena Group, CBSi, Hearst Newspapers, Nasdaq, VICE, and more, EX.CO’s platform helps publishers boost audience engagement and increase revenue. Our success is a direct result of our dedicated team located around the world and visionary backers including The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.

At EX.CO's core is a passion for reimagining the video space for the open web and an unyielding commitment to supporting the media industry with advanced technology. And now, we're looking for remarkable talent like you to join the next chapter of our story.



Long story short, you will:

  • Develop and execute go-to-market strategies for new and existing products.
  • Transform new product releases and features into easy to understand materials for internal and external use. Lead planning and execution of new product launches.
  • Join customer calls as relevant. Conduct ongoing feedback sessions with our customers, analyze customer needs and feedback to inform business and product strategy.
  • Work with our developers and designers to launch new pages and update existing ones across the company’s market-facing website (www.ex.co), EX.CO’s help center for customers, and our marketing-related landing pages.
  • Craft compelling and differentiated product positioning and messaging. Use them to create marketing collateral, including product guides, blog posts, one pagers and sales materials. 
  • Coordinate with cross-functional teams for seamless rollouts.
  • Collaborate closely with product management, sales, customer success and marketing to develop and execute cohesive product messaging in the market, keep the market informed on our newest (and existing) offerings, and find ways to encourage usage of our products and features.
  • Provide regular reports and analyses to key stakeholders.
  • Identify trends, competitors, and opportunities through comprehensive market research.



It will be awesome if you have:

  • 5+ experience in Ad-tech/Online media/Video 
  • 3+ years of proven product marketing experience in B2B technology (experience in Ad-tech/Online media/Video is a big advantage)
  • English native speaker - Must
  • Strong analytical skills and ability to translate data into effective insights.
  • Ability to thrive in a fast-paced, collaborative startup environment.
  • Bachelor's degree in a scientific, analytical or communicative field.
  • Familiarity with technology and a passion for staying abreast of industry trends.


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